Past Work Experience
Currently working as a self-employed Graphic Designer as Unit23 in The Netherlands. All the projects I direct the Art and produce the projects from beginning to completion.
Loyens & Loeff Netherlands
Lead Visual Designer for new Digital Law Apps and New Visual Identity for the new Department Legal-Lab
Lead Visual Designer online website GEM+ Toolkit
Pitch for New Brand Identity
DIrected Developed, Implemented the New Brand Identity
Directed & Developed New Brand Identity
During my study at the KABK Den Haag, I worked part-time as Graphic Designer creating the International Student Identity cards. This also involved creating some of the extra collateral such a small online advertisement, brochures and event material.
UXUS is a Multi-Disciplinary Studio in Amsterdam with it’s Focus in Retail, Interior Architecture and Branding. I was responsible for creating the Presentations to P&G USA and Environmental Graphic Design for P&G Panama Office.
Grenade is Melbourne Based, Independent Design & Branding Agency. I worked with Grenade a Freelance Designer, working alongside the Art Director to create the collateral for new Apartment Branding Identities such as The Quays, Bendari, Hamton and MAB
A turning point in my career, 178 Aardige Ontwerpers is a Dutch Graphic Design Studio who develop campaign concepts for big and small companies. They are most known for the Identities of Club 11 and Trouw Amsterdam.. My role began as an Intern, which turned into a full time position working on such projects as:
Trouw Amsterdam Posters Series One:
TrouwAmsterdam Poster Series One was nominated for a Dutch Design Award
Trouw Amsterdam Posters Series Two:
Trouw Menus & Magazine
HKU 2010 Campaign
From initial concept to completion of Open Day collateral such as Open Day book, posters and Public Transport Design
Might Society Posters
Keith Lucas Design is one man studio which focuses on more production work for Powers Europe and Powers USA. My role was the Graphic Artist with a more DTP focus on creating such collateral as Brochures, Yearly Catalogue and Multi-Lingual Instruction Manuals.
Studying at the KABK was a great turning point in my design career as it gave me a clear focus in what I wanted to do as a designer in a more creative and conceptual environment.
I achieved high grades with a mark of 8.5/10 for my final thesis and a 8/10 for my final graduation project – The New Divinity.
The Graphic Arts course at NMIT was a more Technical design course with a focus on getting a production job. I achieved high distinctions, the Print Works Scholarship and the Innovative Design Award.
Awards & Nominations
Feel free to ask me anything
I love building stories with Graphic Design with a focus on Brand Identity. New or old Brands, concept is key to building meaningful and unique identities that have lasting power. My approach is to break down the concept to it’s foundation and then build a connective story to each other.
Commitment, flexibility, independence, experimentation and inventiveness are key words when describing myself. More importantly, I’m a collaborator and a team worker. This certainly works well in a diverse inspired team environment.