Current Experience

2015 - Present

Self-Employed Art Director/Producer

Past Work Experience

2013 - 2015

ISIC Global Office

2011 - 2012

UXUS: Future Brands

2010 - 2011

Grenade: Branding Agency

2009 - 2010

178 Aardige Ontwerpers

2005 - 2008

Keith Lucas Design

See Behance Portfolio

Currently working as a self-employed Graphic Designer as Unit23 in The Netherlands. All the projects I direct the Art and produce the projects from beginning to completion.

 

Loyens & Loeff Netherlands

Lead Visual Designer for new Digital Law Apps and New Visual Identity for the new Department Legal-Lab

Oxfam UK

Lead Visual Designer online website GEM+ Toolkit

DesignBoard

Pitch for New Brand Identity

NEROC

DIrected Developed, Implemented the New Brand Identity

DURF

Directed & Developed New Brand Identity

During my study at the KABK Den Haag, I worked part-time as Graphic Designer creating the International Student Identity cards. This also involved creating some of the extra collateral such a small online advertisement, brochures and event material.

UXUS is a Multi-Disciplinary Studio in Amsterdam with it’s Focus in Retail, Interior Architecture and Branding. I was responsible for creating the Presentations to P&G USA and Environmental Graphic Design for P&G Panama Office.

Grenade is Melbourne Based, Independent Design & Branding Agency. I worked with Grenade a Freelance Designer, working alongside the Art Director to create the collateral for new Apartment Branding Identities such as The Quays, Bendari, Hamton and MAB

A turning point in my career, 178 Aardige Ontwerpers is a Dutch Graphic Design Studio who develop campaign concepts for big and small companies. They are most known for the Identities of Club 11 and Trouw Amsterdam.. My role began as an Intern, which turned into a full time position working on such projects as:

 

Trouw Amsterdam Posters Series One:

TrouwAmsterdam Poster Series One was nominated for a Dutch Design Award

Trouw Amsterdam Posters Series Two:

Trouw Menus & Magazine

HKU 2010 Campaign

From initial concept to completion of Open Day collateral such as Open Day book, posters and Public Transport Design

Might Society Posters

 

Keith Lucas Design is one man studio which focuses on more production work for Powers Europe and Powers USA. My role was the Graphic Artist with a more DTP focus on creating such collateral as Brochures, Yearly Catalogue and Multi-Lingual Instruction Manuals.

Education

2012 - 2016

Royal Academy of Art (KABK), Den Haag

Studying at the KABK was a great turning point in my design career as it gave me a clear focus in what I wanted to do as a designer in a more creative and conceptual environment.

 

I achieved high grades with a mark of 8.5/10 for my final thesis and a 8/10 for my final graduation project – The New Divinity.

 

2003 - 2005

Northern Melbourne Institute of Tafe (NMIT)

The Graphic Arts course at NMIT was a more Technical design course with a focus on getting a production job. I achieved high distinctions, the Print Works Scholarship and the Innovative Design Award.

Technical Skills

Photoshop

 

Illustrator

 

InDesign

 

Sketch

 

Flinto

 

After Effects

 

Premier Pro

 

MS Office

 

Keynote

 

 

Proficient

 

Proficient

 

Proficient

 

Proficient

 

Proficient

 

Proficient

 

Proficient

 

Proficient

 

Proficient

Graphic Skills

Strong

 

Strong

 

Strong

 

Strong

 

Strong

 

Medium

 

Medium

Typography

 

Conceptualizing

 

Layout

 

Hand Made

 

Experimentation

 

Animation

 

Video

Interpersonal Skills

Communication

 

Team Player

 

Flexiblility

 

Time Management

 

Presentation

Strong

 

Absolutely

 

Naturally

 

Absolutely

 

Strong

Awards & Nominations

Feel free to ask me anything

2014

Chaumont Student Poster Festival, France

2010

Nomination Dutch Design Award, TrouwAmsterdam

2005

Innovation Design Award, NMIT

PrintWorks Scholarship, NMIT

Email

jordan@u23.com.au

 

Mobile

+31 (0) 6 45 34 04 01

 

Website

u23.com.au

 

Behance

behance.com/jordanraeside

I love building stories with Graphic Design with a focus on Brand Identity. New or old Brands, concept is key to building meaningful and unique identities that have lasting power. My approach is to break down the concept to it’s foundation and then build a connective story to each other.

 

Commitment, flexibility, independence, experimentation and inventiveness are key words when describing myself. More importantly, I’m a collaborator and a team worker. This certainly works well in a diverse inspired team environment.

Overview

Jordan Raeside

Graphic & Brand Design

jordan@u23.com.au

+31 (0) 6 45 34 04 01