The HKU annual report 2009 concept: ‘perspective’ was selected to identify with the past year, which took the form of a digital online presentation. Two key considerations were taken with the end user in mind. Online readability and printability.
Since the annual report was now an online book. It was important to be able to send a promotional brochure to firstly make aware of it’s existence, but also give a little teaser as to what the annual report was about. When you open the brochure the centre pop out to create this idea of perspective.